Why Social Media Improves SEO Results

• By Sarah
• General News
• 1729 Views
• 06th July 2022

Social media is now recognised as a mainstream marketing tool, but many companies still view it as an optional extra, rather than an integral part of their strategy. However, social media has a huge potential to boost SEO rankings, and the savviest companies are now combining the two strategies to improve their search engine rankings.

Social media is such a powerful marketing tool because over 50% of users now research products and services on platforms such as Facebook, and they also trust recommendations from other users. This is not necessarily from paid influencers or celebrities; it is more likely to be family and friends.

Social media users are also reassured by photos and posts by customers using products, and if they have had a positive experience with a company themselves, they are likely to make recommendations and post good reviews themselves. This is all great news for organic word of mouth marketing, and all those posts and mentions are picked up by search engines.

Social media has the added advantage of giving you a direct channel of communication with your customers. You can ask questions, respond to questions, find out more about what your customers’ needs are, and demonstrate that you are a responsive and engaged company, which is a pleasure to deal with.

So all the advantages of having company social media accounts are very clear. It is not just an add-on extra, but should be integrated with your whole SEO strategy. The indirect ranking signals generated by social media accounts can be just as effective as driving traffic to your website as direct SEO methods.

Furthermore, when a search engine lists your website or business page, your social media profiles will generally be displayed directly underneath, thus increasing your exposure, and pushing rival companies further down the list. This all helps to enhance your brand recognition.

Mentions and posts on social media are now indexed by Google for platforms such as Twitter, so if you are tagged into a tweet, this will also appear in a Google search. Your content will organically grow and become easier to discover through indirect searches, which in the end all helps to drive SEO rankings.

Link building is a cornerstone of SEO, and the principle works in exactly the same way on social media. Links and backlinks are all easily added via a social media platform. Major search engines such as Google and Bing also use social media mentions as a way of verifying a business’s identity, so this can be important if you are a small company.

Of course, your social media needs to be well managed and regularly updated with engaging content to really make an impact. Take note of which posts and keywords are gaining traction, by using keywords research tools such as Google Analytics.

You can use SEO plugins to help you track your web traffic, if you have a website that is built on a platform such as WordPress or Magento.

 

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