Future Advancements That Could Revolutionise Website Design

Web design and development is a constantly evolving process, and it’s important to stay ahead of technological developments to remain competitive. Here is a look at some of the trends and advancements that we may be seeing in web development and design in the future. 

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Greater integration of AI

Artificial intelligence (AI) has come to the forefront over recent years, with tools such as chatbots and personalised browsing experience now commonplace. Going forward, it is possible that websites will make even more use of integrated AI to respond to anticipated user needs. 

For example, a website might dynamically change its layout and content based on the users’ interactions with it. This will mean that the user will always be viewing the most relevant information on ecommerce sites, or can adapt to reading and learning speed on educational sites. 

Voice user interface

Voice user interfaces (VUI) allow a user to interact with a system through speech, such as Siri or Alexa. At present few websites offer this feature, but in the future more advanced technology may see them used on websites to assist with navigation, and possibly even for content creation such as leaving feedback and reviews.

This will result in websites that are more inclusive and accessible to users with disabilities, and can generally improve the quality of user experience by offering more flexibility.

Neumorphic UI design 

Neumorphic design is the use of subtle shadows and gradients, often within a monochrome colour palette. This brings a realism that would be missing with a flat design, whilst avoiding the graphic-heavy look of a more defined and detailed interface. The style was first developed for smaller devices such as phones, but is now gaining popularity for websites.

Immersive 3D and holographic designs

As technology advances, it may become possible to virtually ‘step into’ a website through a 3D holographic interface. This will create a fully immersive experience that is a substitute for the real world. It could be used to conduct virtual building tours for estate agents or educational purposes, or to demonstrate products or showcase brand stories. 

Multi-sensory websites

It may be possible in the future to include other senses than visual or auditory in a website, such as haptics (tactile experiences) smell, and even taste. This could be used to sell cosmetics and perfumes, or to enhance food and cookery websites for example. 

Biometric sign ins

In the future, needing to remember your password and user ID for a website may be a thing of the past. Just as we now use fingerprint or facial recognition technology to unlock our phones, it may be possible for websites to recognise your biometric data so that you can instantly access personalised experiences.

This could be used for ecommerce sites to both enhance security and to improve the user experience. Ultimately, it will make shopping online more convenient and quicker, helping online businesses to retain customers and generate more conversions and sales.