What Are The Advantages Of Marketing Automation?

• By Sarah
• General News
• 1166 Views
• 31st December 2022

In an increasingly digital world even small to medium businesses can benefit hugely by making better use of marketing automation. Here’s a look at what it is and how it can benefit your business. 

 

What is marketing automation?

Marketing automation is a tool to help you make the routine aspects of your digital marketing campaign quicker and easier to carry out. Examples include using software to collect customer data for more targeted messaging, pre-scheduling social media posts, and sending out emails to specific customer groups.

Some software packages are designed to carry out just one specific automated marketing task, while some can carry out a range of different tasks. Here’s a look at the benefits that using such software has to offer. 

 

Time efficiency

The number one benefit of marketing automation for most types of business is that it saves a lot of time. Sending out tailored email batches or responding to messages manually can take hours or even days. Creating and posting quality content on social media on a daily basis is also extremely time consuming. 

By automating the bulk of this process, your team will be freed up to carry out more creative work and plan for the future direction of the marketing campaign rather than be bogged down by repetitive daily tasks. 

 

Reduced costs

An SME may have to employ members of staff who only work on tasks which could be automated. By using an automation platform, you may be able to cut back on staffing levels or else redeploy staff to other areas of the business. 

Some businesses may be put off by the initial outlay of purchasing and installing the software, but this needs to be weighed carefully against the potential for making savings.  

 

Increased sales

Marketing automation helps you communicate with a wider audience more quickly and effectively. This increases the potential for generating leads and it can ultimately boost your conversion rate. 

Automated processes also make it easier to segment your messaging, so that you are communicating with customers in a more personal way based on their previous activity and purchasing history. This helps them see more relevant information about products, deals, promotions and so on that are most relevant to them. 

Simple enquires can be responded to automatically, increasing customer satisfaction and reducing staff time spent on responding to messages. Ultimately, this makes for more effective customer relations and leads to increased sales. 

 

Automated reporting

It is now an essential part of a marketing campaign to use analytic tools to report on your digital marketing performance and collect data. This helps you see which areas are working well and those that need some extra help. Doing this manually is time consuming and there is always the margin for human error.

By automating the process, you can instantly access any type of data you want in a logically organised manner. For example, if there is a certain web page or stage in the customer journey where leads or conversions are falling away, you can accurately pinpoint the problem and take steps to address it within a much shorter timeframe. 

 

If you don’t have the time or expertise to install an automation platform yourself, why not contact a white label development agency.