4 Tips To Boost Your Organic Web Traffic

• By Sarah
• General News
• 1224 Views
• 23rd December 2022

Organic web traffic refers to people who visit your site through a search query result, rather than through backlinks, paid ads, social media, or an email campaign. 

It’s an important way to keep your business profile high in the rankings of trusted search engines such as Google, because organic search queries tend to be made by users who have a high probability of being converted into customers. Consistent organic traffic also reduces a business’s reliance on paid ads to keep them high in the rankings. 

Here are some ways you can boost your site’s organic traffic. 

 

 

Nail your meta data

To fully optimise a web page or blog post, make sure that you include the meta data on each page, including the URL, description, and title. This is the most effective way to help search engines pick up on your content. 

 

Make sure seasonal content is updated

If you are an ecommerce business offering goods or services with a seasonal bias, then naturally you will be attracting more traffic at certain times of year, such as Christmas. However, this can cause a sharp drop in your organic traffic when the season passes.

Make sure that you stay on the ball with updating all your content to target the next important season. Outdated web content is off putting to visitors, and will cause your organic traffic to plummet. 

 

Pay attention to long tail keywords

It can be tempting to target the most popular keywords, which are shared with your competitors. However, this means that you are competing with an unlimited number of rivals, and it can be counterproductive. Instead, focus on longer and more specific keywords and key phrases, to help you carve out a niche of your own.

This won’t give you instant results, because it may take search engine algorithms longer to pick up on them and they get less organic traffic. However, in time, you will find that your website becomes a destination for the specific goods or services that you offer, meaning than even though the traffic is lower, the conversion rate is higher.

 

Use SEO tools to track keyword ranking

You can use Google Analytics, or a dedicated SEO tool such as SEMRush, to track changes in the rankings of your keywords. If you have experienced a sudden drop off in traffic and are trying to work out why, use the tool to sort the keywords in reverse order. If there is a big drop in one your top keywords, look for the reason why this might be.

For example, you may have deleted a blog post which was gaining a lot of traction, or removed certain keywords when editing pages. There may be a technical problem with your site, or an issue with Google, such as a bug or an update to their algorithms. You can find out information relating to this via an online search. 

 

If you need help with any of these issues, you could consider working with a white label development agency.