4 Tips To Boost Your Online Marketing Strategy

• By Sarah
• General News
• 1632 Views
• 18th June 2022

These days, it’s no longer enough for a business to offer a great product or service, outstanding customer relations, and have a user-friendly website. To stand out in today’s competitive digital world, you also need to have a winning online marketing strategy. Here are some tips to grow your business’s online presence.

 

Understand your customer’s online searches

It is estimated that up to 70% of consumers research products online, even if they go on to make their final purchase in-store. Therefore, understanding which search terms your customers use when looking for your products or services is crucial to boosting your website’s search engine rankings.

There are plenty of analytics tools and apps available to help you gain an insight into what questions your customers are asking, and what your most visited web pages are. This will tell you how to direct your website’s content, and ensure it is SEO (search engine optimisation) friendly.

 

Keep your content fresh

Having established your SEO keywords, the next step is to integrate them in your web content. This is no longer just a matter of repeating certain words or phrases as often as possible. In fact, this may have the opposite effect, as major search engines such as Google now use highly sophisticated software to sift out low quality ‘keyword stuffing’ content.

Web users are increasingly viewing video content, as this is easier to consume on mobile devices than written content, so consider creating some if you don’t currently have any. Good quality, informative blogs and product descriptions that are regularly updated will also help to raise the visibility of your website.

 

Make use of social media

Social media is no longer a ‘nice to have’ if you are serious about your business’s online presence. Platforms such as Facebook, Twitter, TikTok and Instagram are an invaluable way to connect directly with your core audience, and cultivate an authentic brand identity. It’s an organic and inexpensive way to grow your marketing strategy.

Most platforms now offer shortcut buttons, so that a customer can make the journey from spotting a product on social media, to finalising a purchase from your ecommerce business, in just a couple of clicks. If web users can see that your product is recommended by someone they trust on social media, they are more likely to make a purchase themselves.

It does take some effort to keep your social media current, with regular posts that are interesting, entertaining, or informative. It’s fine to retweet or repost other content, as long as you mix it up with some fresh content of your own to avoid an impersonal and robotic account.

 

Personalisation

One of the main drawbacks of the online consumer experience is that it can feel faceless and impersonal. Therefore, it is worth analysing customer behaviour to anticipate what their needs are, and what their next search or purchase might be, based on previous shopping patterns.

 

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