Are You Ready For Livestream Retail?

• By Sarah
• General News
• 1686 Views
• 02nd September 2022

An emerging trend over the last year or so – and one that online businesses of all shapes and sizes might find to be a particularly lucrative avenue to go down – is that of livestream retail, where live video content is incorporated with two-way communication and the the ability for shoppers to buy or save products right then and there.

The idea has already really caught on over in China, with live commerce featuring chat functions and buttons to make purchases and engage. In less than five years, live commerce has set itself up as a major sales channel in the country, while a 2020 survey found that two-thirds of Chinese shoppers said they’d made livestream purchases in the last year.

There are all sorts of benefits to livestream ecommerce, including increased engagement with customers, reduced consideration time and higher sales.

It also helps brands improve their accessibility standards by providing them with a range of different experiences, even if they’re unable to visit a shop in person or if they simply prefer to shop from the sofa… all of which will help drive brand reach and help you grow and expand your business.

To get started, you can either have a livestream platform integrated with your ecommerce platform and website, or look into third-party options like Google’s Shop Loop, Facebook or Amazon.

If you’re looking for ultimate control over your inventory, shopping carts and data, integration with your existing website is perhaps the better option – and this is something we can help with here at Codeias.

 

If you’re looking for a Lancashire digital agency at the moment with a view to trying your hand at live ecommerce, get in touch with us today.