5 Black Friday Marketing Ideas for Your Clients

• By Anne
• General News, Magento, Security, WordPress
• 5745 Views
• 20th November 2021

5 Black Friday Marketing Ideas for Your Clients

Black Friday is one of the biggest days for online businesses. Owing to the global pandemic and its domino effect, Black Friday will be very different from previous years. Most retailers have focused on online operations and are now starting to prepare for the expected onslaught of online traffic.

Did you know that over 50% of female buyers start their shopping just before Black Friday? Now you know. Female buyers also make up the larger percentage of shoppers during Black Friday.

The earlier your clients start marketing their e-commerce websites, the better they perform in terms of sales. So how can your clients ensure their businesses stand out from the rest? Check out these Black Friday marketing ideas that may be just what they need.

 

Grow Your Email List

Email marketing is a powerful tool for online businesses. Building your clients’ email list alerts more subscribers to upcoming offers. You can also help your clients create email pop-ups that target new subbies a few weeks before Black Friday.

Consider launching an email marketing campaign promoting specific products or offers. Customising the emails with words that draw attention such as ‘Free’, ‘Save’ or ‘Black Friday’ to attract more people to the site.

 

Hourly Deals

Most online stores already expect high traffic. Scheduling an hourly deal not only encourages spending but also keeps customers coming back to check out what else is on sale. Remember to create a homepage banner displaying the hourly deal.

An hourly deal can also be made more memorable by creating a fun, unique name specific to the site.

 

Build Social Media Presence

More and more people use social media to find solutions to everyday problems. Clients looking for specific products or services are likely to turn to social media to get reviews from previous buyers. Building up social media presence allows businesses to interact with buyers on a personal level.

Businesses can use social media to highlight their brand voice and build social proof. Whether organic or paid, social media can effectively help businesses keep a close watch on potential opportunities and understand their audience.

 

Referral Programs

The majority of people rely on someone else’s experience before making a purchase which is why recommendations are one of the most trusted forms of advertising. When creating a referral program, incentivise by creating an appealing reward system.

Indicate the reward’s expiration date to create a sense of urgency which maximises sales on Black Friday. To create brand awareness that goes past Black Friday, consider creating a referral platform that leads to social media. For instance, give a further discount for buyers who share their cart on social media.

 

Change The Timing

During Black Friday, there are thousands of online stores competing for buyers’ attention. Changing the timing can ensure your Black Friday sale messages do not get lost among millions of similar messages.

Whether the timing is changed slightly or dramatically, the business is sure to stand out.

Black Friday is all about sales and discounts, but your clients aren’t the only ones offering them. These marketing tips will help your clients stay ahead of the competition and help them stay memorable long after Black Friday is gone.

Whichever of these marketing strategies you apply, your clients will certainly win. Get in touch with the team at Codeias on 01257 758 078 or email us at enquiries@codeias.com to learn about more marketing strategies that will help your clients stay ahead of the pack.