How To Give Constructive Feedback To Your Web Designer

• By Sarah
• General News
• 649 Views
• 02nd June 2023

When working with a web designer or developer, one of the best ways you can get the most out of the process is to give well thought out and constructive feedback. This will help the design team to fully understand your goals, and will make it more likely that you will be completely satisfied with the finished result. 

Of course it is important to put together a detailed brief at the start of the project, which should provide a good overview of what you are looking to achieve. However, as the site takes shape it is likely that you might see certain elements of the design in a new light, or your needs may change in response to customer feedback.

The whole process should be collaborative from start to finish. Here are some tips on how to give feedback to your web designer.

 

Be honest

Open communication is vital. If you have any concerns or questions, don’t hold back for fear of causing offence. Designers are used to criticism of their work, and if they are up to the job they won’t take it personally if you remain objective and to the point. They want the design to work just as much as you do, so speak up if you need to. 

Experienced designers value an engaged client, and they will use your insights to improve the design wherever possible. 

 

Keep the audience in mind

It is helpful to always ask yourself who the audience for your website will be before requesting any changes. It can be easy to let personal preferences and preconceived ideas stand in the way of what might really work best. 

Always think about what your web visitors will be trying to achieve on your site, and bear in mind the demographics of your target audience. For example, are they older people who may not appreciate a lot of bells and whistles? 

Remember you are not out to dazzle the audience with a cutting edge design, unless you are in a very niche market for fashion or technology maybe. In most cases users simply want to achieve their goal in as few steps as possible. 

 

Remember that you don’t need to solve problems yourself

It’s important to give regular and constructive feedback and to speak up when you feel the need. However, there is no need to suggest solutions to a problem yourself. After all that is the designer’s field of expertise and what you are paying them to do. Trust them to get on with their job and offer constructive feedback when appropriate.

There might be a valid reason why the designer has used a particular colour, font size, page layout, and so on, based on evidence and experience of what works well and what doesn’t. Design is a two way process, so be prepared to listen and consider suggestions as well as offer your own comments and point of view.

 

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