How To Get Better Results From On-Page SEO Factors

The term ‘on-page SEO’ means optimising individual web pages to improve their ranking in search engines such as Google. This makes them more easily searchable and visible to potential customers who are searching for products, services or information related to what your company does or provides.

 

 

It is important to ensure that you have good quality page content to begin with, which provides genuinely relevant, original and useful information for your target audience. If the page content is out of date, too generic, or largely irrelevant to your target consumer group, then it will be very difficult for any techniques to have a lasting effect on your rankings.

Once you are happy that you have great content, it’s important to help people find it. THis will drive more traffic to your website and it will begin to climb the search engine page rankings. Here are some top tips for optimising your on-page SEO.

 

Research your target keywords

The first step is to identify the keywords and phrases that you want your website to rank for. There are plenty of keyword research tools available that will help you to find the most relevant keywords for your sector. It is increasingly important to consider not just the keywords but also the search intent, also known as ‘user intent’, as well.

This is because search engines such as Google are becoming more sophisticated and will try to understand more precisely the purpose of a search engine query, rather than just throw results up based on a single word or phrase. 

The reason for this is that most people land on a website through an information-based search, rather than because they directly searched for a particular product or service. Informational web searches tend to be prefixed with modifier words such as what, when, why, or how, or best, cheap, reviews, examples, and so on. 

Therefore when selecting your keywords, it is important to include at least some keywords or long tail phrases that are based around search intent. Another helpful point to bear in mind is that the highest ranking keywords may have a lot of competition, so it can be best to focus on the most relevant keywords for your niche, even if they rank lower.

 

Create engaging title tags

Title tags appear within the search results, below the URL but above the meta description. They should ideally be fewer than 60 characters for them to appear fully or avoid being rewritten automatically. If possible include keywords and make sure that the tone is within your brand guidelines. 

 

Improve page loading speed

Fast page loading speed is crucial to help retain website visitors and avoid a high bounce rate. It also helps to improve your search engine rankings as Google penalises slow loading websites. There are tools available such as Google PageSpeed Insights that can help to suggest improvements to enhance load times. 

 

If you are experiencing performance issues with your website, it may benefit from white label web development services.